Customer Marketing Manager
IvaluaSpend Management company
Montreal, CanadaManager
Tiger Global Management
KKR
Ardian
Hg
Marketing
About the role
TL;DR
Drive customer marketing initiatives to increase adoption, loyalty, and upsell opportunities in the AMER region.
- •Ivalua is seeking an experienced Customer Marketing Manager to drive multi-channel marketing activities in the AMER region.
- •This role focuses on increasing customer adoption, loyalty, and generating upsell opportunities.
- •Key Responsibilities Develop and execute multi-channel marketing activities for the AMER region.
- •Create reporting tools to establish ROI of marketing initiatives.
- •Drive customer adoption, loyalty, and upsell/cross-sell opportunities.
- •Manage customer communications, brand promotion, and lifecycle marketing.
- •Requirements 5+ years of experience in post-sale marketing strategy.
- •Proven success in planning and executing campaigns for upsells.
- •Proficiency in marketing automation tools (HubSpot/Eloqua/Marketo) and DemandBase/LinkedIn Ads.
- •Strong ability to collaborate with sales and customer success teams.
Required skills
Digital MarketingHubSpotMarketoSalesforceCustomer SuccessAccount ManagementProduct MarketingGrowth MarketingMarketing AnalyticsProject Management
Nice-to-have skills
Procurement
Domain expertise
productivity
Benefits & perks
Hybrid work model, Team meals, Training and development programs, International team collaboration, Inclusive work environment, Company events
Tech stack
HubSpotMarketoGitLinuxJiraConfluenceNotionSlackAsanaAirtableExcelPowerPointGoogle AnalyticsGA4Looker Studio
