Director, Digital Marketing
Insomnia CookiesBaked Goods company
New York, United StatesDirector
Verlinvest
Mistral Equity Partners
Marketing
About the role
TL;DR
Drive digital growth through loyalty, CRM, paid media, SEO, and community engagement.
- •As our Director, Digital Marketing, you own the full digital ecosystem that turns brand relevance into orders, members, and repeat behavior.
- •Key Responsibilities Loyalty Program Owned Channel Marketing (CRM) Paid Media SEO and Organic Search Reddit and Community-Led Growth Requirements 6 or more years of experience in digital marketing, CRM, lifecycle marketing, or loyalty 2 to 3 years of hands-on building: segmentation frameworks, campaign briefs, audience lists, journey logic, and send-level performance analysis Proven track record leading external agencies to clear, accountable outcomes Experience building or materially scaling a loyalty program, owning design, economics, and member growth
Required skills
Digital MarketingCRMSEO
Domain expertise
ecommerce
Benefits & perks
Competitive salary, bonus, benefits, equity, Free cookies, branded swag
Tech stack
Google AnalyticsGA4