Senior Integrated Marketing Manager
ImmersiveCybersecurity Training company
United States$110,825 - $150,000Senior
Goldman Sachs Asset Management
Summit Partners
Insight Partners
Menlo Ventures
Citi Ventures
Ten Eleven Ventures
Marketing
About the role
TL;DR
Execute complex marketing programs from strategy to execution.
- •We're seeking an experienced freelance marketing professional to join our growing team as a Senior Integrated Marketing Manager.
- •In this role, you will execute complex, cross-functional programs from strategy through execution.
- •Key Responsibilities Campaign Design & Execution: Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs.
- •Narrative & Audience Strategy: Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints.
- •Cross-Functional & Executive Partnership: Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in.
- •Revenue & Sales Alignment: Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success.
- •Strategic Growth & Problem Solving: Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs.
- •Requirements Experienced Strategist: Proven background in a strategic marketing role with a track record of running end-to-end campaigns.
- •Master Storyteller: Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives.
- •Cross-Functional Leader: Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership.
- •Analytical Thinker: Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments.
- •Proactive Problem Solver: Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction.
Required skills
Strategic PlanningCross-functional Leadership
Nice-to-have skills
A/B TestingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingProduct MarketingBrand MarketingSocial Media Marketing
Domain expertise
cybersecurity
Benefits & perks
Health, Dental and Disability insurance, Fully paid sick leave, Mental health support, Time off, Flexible and remote working, 33 days of annual holiday, 2 volunteering days, Birthday off (prorated), 401K with contribution match, Career and learning development, Recognition & Rewards
