Consumer Growth Marketing Lead
HiyaCybersecurity company
Seattle, United StatesSenior
Balderton Capital
TriplePoint Capital
Nautilus Venture Partners
Lumia Capital
Quilam Capital
Voyager Capital
Marketing
About the role
TL;DR
Own consumer marketing strategy and execution for mobile apps.
- •This is a full-stack consumer marketing role.
- •You'll own our consumer business end to end.
- •Set the strategy, then go build it.
- •Key Responsibilities Own the strategy: audience, ICP, positioning, naming, messaging.
- •Run acquisition end to end.
- •Plan the campaigns, pick the channels, get scrappy building the ads yourself.
- •Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded." Build our social + community presence.
- •Should we be on TikTok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.
- •Own the growth fundamentals: MAU, retention, acquisition, CAC.
- •Test, read, iterate, repeat.
- •Requirements You've done consumer marketing.
- •You've owned B2C / app marketing and you build from the customer out, not the product in.
- •Full-stack and scrappy.
- •Strategy to execution with no handoff.
- •You set the agenda, make the call, and own the result.
- •Fluent in app growth.
- •ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.
- •A channel builder with taste.
- •You've got a point of view on social, community, and influencer, and the hands to stand them up
- •not just brief them.
- •Bilingual in B2C and B2B.
- •You live in consumer but
Required skills
Growth MarketingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
fintech