Growth Marketing Manager, Direct Mail
Hinge HealthTelemedicine company
San Francisco, United StatesSenior
Tiger Global Management
Coatue
Insight Partners
Bessemer Venture Partners
Atomico
Marketing
About the role
TL;DR
Drive new member sign-ups and maximize ROI through direct mail campaigns.
- •Lead Hinge Health's large-scale direct mail acquisition channel, owning strategy, optimization, and cross-functional coordination to drive new member sign-ups and maximize ROI.
- •Key Responsibilities Build, scale, and optimize direct mail campaigns targeting prospective members.
- •Manage significant marketing budgets with Finance and Procurement to ensure cost-effectiveness.
- •Use data and experimentation to analyze conversion rates and improve performance.
- •Oversee internal and external resources, vendors, and operations for channel execution.
- •Monitor and report campaign performance and insights to stakeholders and leadership.
- •Requirements 8+ years in growth, performance, or direct response marketing, with paid channel experience.
- •Proven success in customer acquisition using segmentation, personalization, and triggered communications.
- •Experience with creative and copy experimentation and partnership with design teams.
- •Strong analytical skills and ability to translate data into marketing strategies.
- •Ability to prioritize projects and work cross-functionally in a fast-paced environment.
Required skills
Growth MarketingPerformance MarketingProject Management
Nice-to-have skills
A/B TestingCopywritingMarketing Analytics
Domain expertise
healthcare