Assist in digital marketing campaign management, creative strategy, and analytics.
•The Associate, Growth Marketing will be a key member of the Growth team assisting in day-to-day campaign management, creative strategy and analytics of our key digital channels.
•With the guidance and support of senior team members, they will work to drive growth in new customers and gross margin with a focus on efficiency and scale.
•Key Responsibilities Own day-to-day execution of Paid Social and Display campaigns.
•Support Paid Social Manager in day-to-day operations of our affiliate program.
•Analyze creative performance and synthesize insights to inform testing roadmap.
•Evaluate campaign and creative success based on multiple inputs.
•Analyze data to share campaign and creative insights in weekly Digital Team meetings.
•Requirements 1-4 years of experience managing digital marketing channels, like paid social or paid search.
•Familiarity with marketing analytics tools such as Power BI and Google Analytics.
•Strong excel skills and the ability to analyze campaign and creative performance.
•Genuine sense of curiosity and ability to develop testing plans.
•Experience leveraging AI to drive efficiencies in workload.