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Head of Product Marketing
Great GrayOther company
Boston, United States$175,000 - $205,000Senior
Marketing
About the role
TL;DR
Own positioning and messaging for Great Gray's marketing and sales teams.
- •Great Gray is looking to add a Head of Product Marketing to our Marketing team.
- •This role owns the intelligence layer that arms the entire marketing and sales organization with the right message for the right audience.
- •Key Responsibilities Own positioning and messaging by channel, developing differentiated stories for Advisors, Recordkeepers, and Asset Managers Define and refine ICPs and advisor segmentation, including the Emerging / Established / Institutional advisor tiers and channel-specific buyer personas Maintain a competitive intelligence program: battlecards, competitive analysis cadence, TDF competitive tools, and ongoing market monitoring Build and maintain GTM playbooks per Recordkeeper partner and Asset Manager tier, tailored to personas, products, internal concerns, and plan types Lead launch messaging and GTM coordination for product and feature launches across both brands, including BoardingPass, Panorix, new fund launches, and RPAG feature releases Requirements Bachelor’s degree required; advanced degree is a plus 10+ years of B2B product marketing experience, ideally in financial services, asset management, or the retirement industry Demonstrated ability to build and maintain a structured competitive intelligence program Experience developing differentiated positioning for multiple buyer types (institutional, channel, independent advisor) Strong sales partnership skills; comfortable working directly with CRO and sales leadership on enablement, not just producing materials in isolation
Required skills
Product MarketingCompetitive Analysis
Domain expertise
fintech