Senior Growth Marketing Manager - Search, Shopping & YouTube
Thrive MarketOnline Grocery company
RemoteSenior
Invus
Marketing
About the role
TL;DR
Lead paid Search, Shopping, and YouTube growth marketing strategies for Thrive Market.
- •Thrive Market is seeking a Senior Growth Marketing Manager to lead strategy and performance across paid Search and Shopping channels, including Google Search, Shopping, Performance Max, and Microsoft Advertising.
- •This role will also explore Generative Engine Optimization (GEO) to adapt to evolving consumer discovery methods.
- •Key Responsibilities Own end-to-end strategy, execution, and performance for Google Search, Shopping, and Microsoft Advertising.
- •Develop and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords, audiences, creative, and landing experiences.
- •Own Thrive Market’s product feed advertising strategy and customer journey experience.
- •Help develop and implement Thrive Market’s Generative Engine Optimization (GEO) strategy.
- •Requirements 5-8+ years of growth or performance marketing experience with significant ownership of paid Search and Shopping.
- •Deep, hands-on expertise in Google Ads, including Search, Shopping, and Performance Max.
- •Strong experience with Google Merchant Center and product feed management/optimization.
- •Experience managing meaningful acquisition budgets and a track record of scaling growth while maintaining efficiency.
- •Strong understanding of how AI, automation, and generative search are changing consumer discovery.
Required skills
SEMPerformance MarketingGrowth MarketingSEOProduct Marketing
Nice-to-have skills
GA4Google Analytics
Domain expertise
ecommerceretailfood
Benefits & perks
Health insurance, Dental insurance, Vision insurance, Life insurance, Disability insurance, Competitive salary, Equity, 401k plan, Paid holidays, Flexible Paid Time Off, Subsidized ClassPass Membership, Free Thrive Market membership, Employee discount, Coverage for Life Coaching & Therapy Sessions
Tech stack
SEMSEOPerformance MarketingGA4Google Analytics