Director, Demand Generation
GorgiasCustomer Support company
Toronto, CanadaDirector
CRV
Sapphire Ventures
Alven
SaaStr
Shopify
Horsley Bridge Partners
Marketing
About the role
TL;DR
Lead demand generation strategy and team for full-funnel B2B marketing.
- •You own the strategy, execution, and team behind pipeline creation
- •the full funnel across SMB (PLG/self-serve) and mid-market/enterprise (ABM).
- •The team is capable but has been running without senior leadership.
- •You walk in, assess what works, and build the rest.
- •Key Responsibilities Own demand gen strategy across SMB (self-serve / PLG) and mid-market / enterprise (sales-led / ABM) Drive pipeline acceleration through underutilized paid channels (Google Ads / SEM, LinkedIn, app stores, paid social) as well as testing into new channels Bring full-funnel thinking to every campaign
- •audience, channel mix, offer design, creative, nurture Move the function beyond bottom-of-funnel
- •build demand earlier, convert it more efficiently Apply disciplined judgment to AI and automation: know what gets automated, what stays intentional Requirements 7+ years in B2B demand gen with broad channel experience: paid search, paid social, SEM, LinkedIn, app stores Proven ability to balance PLG / self-serve (SMB) and ABM / sales-led (mid-market / enterprise) motions End-to-end campaign thinking: audience, channel, offer, and creative
- •not just individual tactics Deep AI and martech technical fluency coupled with curiosity and willingness to try new ways of working Strong cross-functional collaboration skills; comfortable breaking down silos
Required skills
Demand GenerationSEM
Nice-to-have skills
SQL
Domain expertise
ecommerce
