Brand Strategy Lead
GetYourGuideOnline Travel company
Berlin, GermanyLead
Spark Capital
Battery Ventures
KKR
Highland Europe
SoftBank Vision Fund
Highland Capital Partners
Marketing
About the role
TL;DR
Owns brand quality, consistency, and distinctiveness globally and locally.
- •The Brand Strategy Lead owns the quality, consistency and distinctiveness of GetYourGuide's brand, partnering closely with Analytics, Customer Insights, Product, and Supply to keep the brand coherent globally and relevant locally.
- •This is an individual contributor role focused on leading brand frameworks and positioning.
- •Key Responsibilities Own the brand framework
- •narrative, positioning and USPs.
- •Know the market and the customer, globally and locally.
- •Turn strategy into something the org can act on.
- •Make the brand a resource, not a gatekeeper.
- •Define how the org knows the brand is working.
- •Requirements Judgment and taste, sharp analytical instincts, creativity and cultural fluency.
- •Strong communication and stakeholder skills.
- •Program management experience across various functional teams. 8+ years of brand strategy experience.
- •Excellent written and spoken communication in English.
Required skills
Market AnalysisProgram Management
Domain expertise
travel
Benefits & perks
Annual personal growth budget, Mentorship programs, Work from anywhere in the world for 30 days per year, Hybrid working approach, Quarterly team events, Yearly company-wide events, Monthly transportation budget, Monthly fitness budget, Discounts on GetYourGuide activities, Language reimbursement program, Health and wellness benefits
Tech stack
Market AnalysisProgram Management
