Product Growth & Experimentation Manager, User Lifecycle
Gen Digital Inc.Consumer Cyber company
New York, United States$160,000 - $185,000Senior
Product
About the role
TL;DR
Drive user and revenue growth across the entire customer lifecycle.
- •As Product Growth & Experimentation Manager, User Lifecycle, you'll drive user and revenue growth across the entire customer lifecycle on MoneyLion's Growth & Retention team.
- •Key Responsibilities Build and own MoneyLion's experimentation framework and incrementality methodology.
- •Own the decisioning / automation layer for AID / Hightouch orchestration, eligibility, frequency, routing, and guardrails.
- •Independently lead high-impact, cross-functional initiatives across multiple growth and monetization touchpoints.
- •Enhance performance by analyzing user funnels, executing A/B tests, and optimizing journeys.
- •Champion a test-and-learn culture and drive experimentation to accelerate growth.
- •Requirements 7+ years in growth marketing, product-led growth, marketing analytics, experimentation, or marketing automation.
- •Deep experimentation expertise with incrementality design, attribution, and statistical rigor.
- •Hands-on experience with marketing automation / decisioning platforms and a modern data stack.
- •Proven ability to scale revenue and user base through lifecycle optimization and data-informed product enhancements.
- •Strong communicator able to distill complex data into clear, compelling stories for stakeholders and executives.
Required skills
A/B TestingProduct ManagementMarketing AnalyticsGrowth StrategyMonetization StrategyProduct-Led GrowthSnowflake
Nice-to-have skills
Customer Success
Domain expertise
fintech
Benefits & perks
401(k) match, health insurance options, disability coverage, life insurance, unlimited paid time off
Tech stack
A/B TestingSnowflake