Principal SEO/AEO Data Specialist
Gen Digital Inc.Consumer Cyber company
New York, United States$133,600 - $178,500Lead
Data & AI
About the role
TL;DR
Lead data and analytics for SEO/AEO/content optimization across global consumer brands.
- •Join the Organic Growth, SEO/AEO/Content Optimization team as the data and analytics lead for a global portfolio of consumer brands.
- •Own the integrity of the data pipeline and architecture that powers SEO, AEO and content strategy.
- •Build, maintain and deliver reporting and dashboards that turn data into decisions.
- •Key Responsibilities Own and evolve the team's data warehousing and reporting infrastructure, developing SQL queries and data pipelines.
- •Lead analytics platform migration projects, representing team requirements and ensuring data quality.
- •Build and maintain performance dashboards in Looker Studio, Power BI and Periscope.
- •Drive SEO/AEO/content analytics projects end to end, from architecture to insights.
- •Build and maintain AEO/LLM visibility models for emerging platforms.
- •Requirements 4+ years in an analytics, SEO analytics, or data specialist role.
- •Hands-on builder of data infrastructure and reporting systems.
- •Strong BigQuery and SQL skills, comfortable working across GCP environments.
- •Experience building dashboards in Looker Studio, Power BI and/or Periscope.
- •Working knowledge of SEO fundamentals.
Required skills
SQLBigQueryGoogle CloudPower BILooker StudioSEO
Nice-to-have skills
SnowflakePythonRGoogle AnalyticsGA4
Domain expertise
cybersecurityfintech
Benefits & perks
401(k) match, Health & Wellness: access to medical, dental and vision insurance plans, Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP), Work-Life Balance: unlimited paid time off, company holidays, Professional Development: annual education reimbursement for job related courses, Wellness Reimbursement: to cover fitness related expenses, Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts
Tech stack
SQLBigQueryGoogle CloudPower BISnowflakeLooker StudioPythonRGoogle AnalyticsGA4