Manager, Membership Growth
Gen Digital Inc.Consumer Cyber company
Prague, Czech RepublicManager
Marketing
About the role
TL;DR
Owns strategy for growing Gen's paid membership base across brands.
- •As Manager, Membership Growth, you will own the strategy for growing Gen’s paid membership base across our portfolio of brands.
- •You will define how we convert, upgrade, retain, and win back members, while ensuring that cross-sell and upsell activity strengthens the overall member experience.
- •Key Responsibilities Own the paid membership growth plan, including targets, growth levers, priorities, and delivery roadmap.
- •Design the strategy for sequencing cross-sell and upsell communications alongside value-focused lifecycle communications.
- •Build and optimise programmes across onboarding, upgrades, cross-sell, renewal, loyalty, churn prevention, and win-back.
- •Lead structured experimentation across messaging, offers, targeting, and journey sequencing.
- •Partner with Product, Data Science, MarTech, and Marketing to deliver the strategy.
- •Requirements A proven track record of growing a paid subscriber, membership, or recurring-revenue base.
- •At least five years of experience in subscription, membership, lifecycle, monetisation, or growth roles.
- •Experience across both commercial growth programmes and lifecycle or retention communications.
- •Hands-on experience with journey logic, campaign briefs, targeting, offer design, reporting, and performance optimisation.
- •Experience using conversion, retention, churn, engagement, and opt-out data to prioritise and improve programmes.
Required skills
Growth MarketingProduct MarketingA/B TestingMarketing AnalyticsMonetization StrategyCustomer OnboardingCustomer SuccessProgram ManagementProject Management
Tech stack
PythonJavaScriptSQLGoogle AnalyticsGA4Looker StudioExcelPowerPointGitLinuxJiraConfluenceSlackA/B Testing