Growth Product Manager, Customer Acquisition
FrecDirect Indexing company
San Francisco, United StatesSenior
Greylock Partners
Social Leverage
Conversion Capital
20VC
ProductNew
About the role
TL;DR
Drive customer acquisition by optimizing user journey and increasing qualified demand.
- •Frec is seeking a Growth Product Manager to drive customer acquisition by increasing qualified demand and optimizing the user journey from awareness to funded accounts.
- •This role involves working across various growth channels and requires a deep understanding of the product and customer needs.
- •Key Responsibilities Own acquisition-focused growth experiments across channels like referral programs, paid search, and influencer partnerships.
- •Identify new acquisition channels through customer insights and market research.
- •Build and improve acquisition assets such as landing pages and referral flows.
- •Analyze performance across the full funnel, including traffic, leads, CAC, and AUM.
- •Requirements 3+ years of experience in growth, product, marketing, or analytics.
- •Experience and interest in fintech, investing, or wealth management.
- •Strong analytical skills with comfort working with funnel metrics and campaign data.
- •Strong creative judgment to translate customer pain points into compelling campaign ideas.
Required skills
Product ManagementGrowth MarketingSQLGA4HubSpot
Domain expertise
fintech
Benefits & perks
Competitive compensation, Equity grant, Fully paid health and dental insurance, 401k, Monthly allowance for health and wellness, Flexible PTO policy, Catered lunch
Tech stack
PythonJavaScriptSQLGA4HubSpot
