Lifecycle Marketing Operations Manager
Flexbase.appBusiness Banking, company
Remote$100K - $100KSenior
Crosslink Capital
Portage
Titanium Ventures
Wellington
Companyon Ventures
Spice Expedition
Marketing
About the role
TL;DR
Own lifecycle marketing strategy and technical infrastructure at Flex.
- •Flex is building its lifecycle marketing function from the ground up.
- •We're looking for someone to own both the strategy and the technical infrastructure behind how we engage prospects and customers across the credit application journey, banking, AP automation, and our broader product suite.
- •Key Responsibilities Own lifecycle marketing strategy end-to-end.
- •Draft and own lifecycle messaging and copy directly.
- •Partner with Product to define and maintain clear ownership boundaries.
- •Partner directly with Engineering and Data to design event-based triggers and data architecture.
- •Build and own Braze infrastructure.
- •Requirements 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing.
- •Deep hands-on experience with Braze.
- •Working fluency with Segment or similar CDPs.
- •Proven experience partnering directly with Engineering and Data teams.
- •Strategic ownership experience.
Required skills
CRMBigQuery
Nice-to-have skills
dbtTechnical Leadership
Domain expertise
fintech
Tech stack
BigQuerydbt
