VP of Marketing & Communications
FlashfoodSurplus Grocery company
RemoteDirector
General Catalyst
Robert Gierkink
Marketing
About the role
TL;DR
Lead Flashfood's brand strategy, external communications, and integrated brand campaigns.
- •The VP of Marketing & Communications will lead Flashfood's brand strategy, external communications, and integrated brand campaigns.
- •Key Responsibilities Own Flashfood's brand strategy end-to-end.
- •Lead all external communications including media relations, press strategy, executive thought leadership, and corporate announcements.
- •Build and maintain relationships with journalists, editors, and media contacts across consumer, trade, and tech verticals.
- •Drive proactive and reactive PR
- •crafting narratives that keep Flashfood top of mind and managing the company's reputation with confidence.
- •Develop and execute integrated brand campaigns from concept through to launch, ensuring creative consistency across every channel and audience.
- •Requirements 10+ years of progressive experience in brand marketing, communications, or a combination of both, with at least 3–5 years in a senior leadership role.
- •Proven track record of building and evolving a consumer brand from the ground up or through a significant growth stage.
- •Deep expertise in PR and media relations
- •you have established relationships with journalists and know how to generate coverage that moves the needle.
- •Exceptional storytelling ability, with the skill to translate complex or mission-driven ideas into narratives that resonate with diverse audiences.
- •Strong creative instincts and a high bar for craft
- •you know great work when you see it and can articulate clearly why it works.
Required skills
Brand MarketingStrategic PlanningExecutive Presence
Nice-to-have skills
Content MarketingDigital MarketingSEOSocial Media MarketingMarket AnalysisCustomer ServiceVendor Management
Domain expertise
food
Benefits & perks
Competitive salary, equity, and comprehensive benefits, 100% remote work with flexibility and trust, Mission-driven work that reduces food waste and expands access to affordable food, A fast-growing, collaborative team with big ambitions, Real opportunities for career growth