About the role
TL;DR
Drive B2B marketing strategy for a precision health company's HCP and enterprise channels.
- •Fitt Talent Partners is seeking a performance-driven B2B Marketing Lead for a precision health company specializing in microbiome testing.
- •This role will drive marketing strategy for HCP and enterprise channels, focusing on scientific storytelling and practitioner acquisition.
- •Key Responsibilities Design and execute lifecycle marketing campaigns for healthcare providers and enterprise prospects.
- •Develop funnel strategies from awareness through onboarding, focusing on activation and retention.
- •Translate complex microbiome science into compelling B2B messaging and educational content.
- •Run targeted B2B campaigns across various platforms and optimize for lead generation and conversion.
- •Requirements 4+ years in B2B marketing, preferably in healthtech or lab testing.
- •Experience marketing to functional medicine, integrative MDs, or longevity clinics.
- •Skilled in scientific communication and distilling complex topics into digestible narratives.
- •Comfortable managing campaigns across email, paid media, content, and lifecycle marketing.
- •Strong marketing analytics mindset and ability to optimize for ROI.
Required skills
B2B SalesContent MarketingPerformance MarketingEmail MarketingDigital MarketingGoogle AnalyticsGA4
Nice-to-have skills
Product MarketingCRMHubSpot
Domain expertise
healthtechbiotechhealthcare
Tech stack
Google AnalyticsGA4HubSpot