About the role
TL;DR
Lead marketing strategies through data analysis and campaign optimization.
- •We’re looking for a strategic and experienced Senior Marketing Performance Analyst to lead our marketing team.
- •Key Responsibilities Lead the design and execution of user acquisition campaigns across diverse digital channels.
- •Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns.
- •Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning.
- •Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
- •Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.
- •Requirements Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.
- •Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.
- •Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.
- •Experience in managing online advertising campaigns, with a proven track record of driving measurable results.
- •Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.
- •Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.
- •Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.
- •Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets.
Required skills
Marketing AnalyticsPerformance MarketingA/B TestingExcelGoogle Analytics
Domain expertise
gaming
Tech stack
ExcelGoogle Analytics