Lifecycle Marketing Manager
HippoProperty Insurance company
Austin, United StatesManager
Comcast Ventures
Felicis Ventures
Bond Capital
Fifth Wall Ventures
Lennar
Hillhouse Capital
Marketing
About the role
TL;DR
Manages the operational backbone of lifecycle marketing programs, ensuring smooth, compliant, and data-accurate campaigns.
- •We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs.
- •This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data.
- •This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.
- •Key Responsibilities Coordinate the operational logistics around campaign launches
- •approvals, QA checklists, data validation.
- •Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status).
- •Own the intake and triage process for reporting and campaign requests from internal stakeholders.
- •Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s).
- •Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs.
- •Requirements 3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role.
- •Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.).
- •Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice.
- •Strong data literacy
- •comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards.
- •Excellent organizational instincts, eagerly applied to marketing operations and governance.
Required skills
SQLCompliance Management
Domain expertise
martech
Benefits & perks
Equity, Health Insurance, Dental Insurance, Vision Insurance, 401(k), Life Insurance, Flexible Spending Accounts, Employee Assistance Program, Parental Leave, Snacks and drinks, Catered lunches
Tech stack
SQL
