Marketing Manager, Advisor Growth Systems
FartherWealth Management company
Dallas, United StatesSenior
CapitalG
Bessemer Venture Partners
Khosla Ventures
Viewpoint Ventures
Context Ventures
Cota Capital
Marketing
About the role
TL;DR
Runs advisor growth systems, manages content library lifecycle, and drives cross-functional projects.
- •This role runs Farther's advisor growth systems day-to-day: owns the content library lifecycle, authors and enforces the operating processes, drives projects across stakeholders, and keeps the machine moving and improving across hundreds of advisors.
- •Key Responsibilities Own the lifecycle (intake, editorial review, publication, retirement) of marketing content and component library.
- •Author and operate the workflows that make advisor marketing happen at scale.
- •Maintain the inventory of agents and their inputs; refresh prompts and components as the underlying strategy evolves.
- •Drive cross-functional projects to completion across teams and departments.
- •Track and report analytics for advisor-led organic growth and surface insights.
- •Requirements 5-8 years in B2B2C marketing, wealth management marketing, or content/systems roles directly serving professionals in a service industry.
- •Demonstrated track record in building and maintaining structured, reusable systems such as content libraries and resource hubs.
- •Daily user of Anthropic API, Gemini API, or LangChain for real work.
- •Strong project management discipline, working on parallel workstreams, and pushing things over the line without dropping handoffs.
- •Comfortable defining and measuring KPIs, establishing and using dashboards, surfacing insights, and using data to prioritize.
Required skills
Growth MarketingContent MarketingProject ManagementAnthropic APIGemini APILangChain
Domain expertise
fintech
Tech stack
Anthropic APIGemini APILangChain