Retention Marketing Specialist
EverlaneFashion & company
Los Angeles, United States$67,000 - $95,000Mid
SV Angel
Lerer Hippeau
L Catterton
Bling Capital
Quiet Capital
Maveron
Marketing
About the role
TL;DR
Build and optimize email and SMS retention marketing programs.
- •Everlane is seeking a Retention Marketing Specialist to build and optimize their email and SMS programs.
- •This role involves hands-on campaign execution, testing new segmentation, building lifecycle flows, and driving the retention program towards best practices.
- •Key Responsibilities Build, test, and deploy campaigns across email and SMS.
- •Partner to test new segmentation strategies and improve targeting.
- •Build and optimize lifecycle flows (welcome, abandon, post-purchase, etc.).
- •Support list hygiene, deliverability, and compliance.
- •Analyze campaign performance and adapt to business priorities.
- •Requirements 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce.
- •Hands-on experience with an ESP platform (Klaviyo, Attentive, Emarsys, or similar).
- •Strong working knowledge of HTML to build emails.
- •Test-and-learn mentality and curiosity about customer behavior.
- •Strong eye for detail and a QA-first approach.
Required skills
Email MarketingHTMLGoogle AnalyticsGA4A/B Testing
Domain expertise
ecommerceretail
Tech stack
HTMLCSSGoogle AnalyticsGA4