Engineer to own marketing measurement, tracking, and attribution for paid acquisition.
•ElevenLabs is seeking an engineer to own their marketing technology measurement layer, from tag management to server-to-server conversion tracking, directly impacting paid budget allocation.
•Key Responsibilities Own and manage the tag manager setup, including server-side GTM.
•Build and maintain server-to-server conversion tracking for ad platforms.
•Improve tracking script performance and ensure correct consent enforcement.
•Define event schema and UTM conventions for consistent tracking.
•Develop monitoring and alerting for the measurement stack.
•Requirements Strong JavaScript/TypeScript skills for frontend and application code.
•Hands-on experience with Google Tag Manager (server-side) and conversion APIs.
•Experience debugging attribution discrepancies and understanding web performance.
•Working knowledge of consent and privacy requirements and SQL.