Ad Operations Manager - Performance Marketing
TruecallerCaller ID company
Bangalore, IndiaManager
Sequoia Capital
Atomico
OpenOcean
Kleiner Perkins Caufield & Byers
Peak XV Partners
Marketing
About the role
TL;DR
Manage and optimize mobile app acquisition campaigns on the Truecaller Ads platform.
- •As a Performance Marketing Ad Operations Manager, you will own the end-to-end execution and optimization of mobile app acquisition campaigns on the Truecaller Ads platform.
- •You will collaborate with Product, Engineering, Data Science, Sales, and Customer Success teams to deliver high-quality performance campaigns while meeting advertiser KPIs.
- •Key Responsibilities Own the complete lifecycle of performance marketing campaigns from onboarding to reporting.
- •Launch, monitor, optimize, and scale CPI, CPA, CPL, CPC campaigns.
- •Configure and validate AppsFlyer, Adjust, Branch, or other MMP tracking integrations.
- •Troubleshoot attribution discrepancies, postback failures, pixel issues, and tracking mismatches.
- •Provide proactive optimization recommendations to maximize advertiser performance.
- •Requirements 5–8+ years in Performance Marketing Ad Operations.
- •Hands-on experience with mobile attribution platforms such as AppsFlyer, Adjust, or Branch.
- •Strong understanding of attribution windows, postbacks, deep linking, and mobile measurement.
- •Experience managing mobile app acquisition campaigns.
Required skills
Performance MarketingExcel
Domain expertise
adtech
Benefits & perks
Learning and development allowance, Voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option, Creche allowance, Choose your preferred computer and phone, Breakfast, Lunch, Team activities
Tech stack
ExcelGoogle AnalyticsGA4Looker Studio