Global Demand Generation Manager
GitGuardianGitGuardian provides security
New York, United States$140,000 - $160,000 per yearManager
Marketing
About the role
TL;DR
Drive pipeline growth through multi-channel campaigns and ABM programs.
- •GitGuardian is seeking a Global Demand Generation Manager to drive pipeline growth by owning multi-channel campaigns and Account-Based Marketing (ABM) programs.
- •This role is central to the company's pipeline engine, working closely with leadership and the BDR team to convert market interest into qualified pipeline across North America and Europe.
- •Key Responsibilities Plan and execute multi-channel demand generation campaigns across paid digital, content syndication, webinars, and email.
- •Build and execute ABM programs targeting enterprise accounts in coordination with Sales and RevOps.
- •Design and manage lead nurture flows to engage prospects from first touch to SQL.
- •Own campaign performance, track spend efficiency, conversion rates, and pipeline contribution, iterating based on data.
- •Report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution.
- •Requirements Solid B2B marketing experience, with a meaningful portion in demand generation or growth marketing.
- •Proven, hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads, programmatic).
- •Experience executing ABM programs targeting enterprise accounts.
- •Proficiency with a marketing automation platform (HubSpot, Marketo, or equivalent).
- •Data-driven mindset and comfort with spreadsheets for campaign attribution and analysis.
Required skills
Demand GenerationB2B SalesHubSpotMarketoLead GenerationSalesforceExcel
Domain expertise
cybersecuritydeveloper-tools
Benefits & perks
25 days of PTO, 10 public holidays, Health, Dental & Vision insurance (80% coverage), Short term & long term disability insurance (100% paid), Travel policy including to our annual off-sites, Up to $300 towards your home office set-up, Monthly remote work stipend $70, Complimentary access to Talk Space, Referral bonus of $4000, Pre-tax commuter plan access, 401(k) with Empower - 3% match!
Tech stack
HubSpotMarketoGitLinuxJiraConfluenceExcelPowerPointGoogle AnalyticsGA4Looker Studio