About the role
TL;DR
Own and optimize our paid search strategy across Google Ads and Microsoft Advertising.
- •Join Easygenerator and own the paid search engine driving our growth.
- •Step into an exciting role with an innovative e-learning software company in the EdTech space.
- •Key Responsibilities Own our paid search strategy and daily execution across Google Ads and Microsoft Ads.
- •Run multilingual campaigns across multiple markets.
- •Use AI to scale smarter, steering Smart Bidding and Performance Max.
- •Push us toward value-based bidding, connecting ad accounts to our CRM.
- •Own conversion tracking and data quality, including Enhanced Conversions.
- •Own landing pages and CRO, running A/B tests with content, design, and product marketing.
- •Run structured experiments and turn results into an ongoing optimization roadmap.
- •Manage budget, forecasting, and monthly spend.
- •Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
- •Keep an eye on the market through keyword research and competitor tracking.
- •Requirements 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads.
- •Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
- •Strong CRO skills and experience testing landing pages.
- •Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus).
- •Solid understanding of conversion tracking, attribution, and value-based bidding.
- •Experience running campaigns across multiple markets and languages.
- •Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
- •Bachelor's or higher in marketing or another quantitative, test-driven field.
- •Excellent written and spoken English; German, French, or Italian is a plus.
- •A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further.
Required skills
SEMLLMsLooker StudioSQL
Domain expertise
edtech
Tech stack
LLMsLooker StudioSQL