Lifecycle Marketing Campaigns Coordinator
ARC'TERYXOutdoor Apparel company
North Vancouver, Canada$62,000 - $81,000Mid
Anta Sports
Tencent Holdings
Anamered Investments
Marketing
About the role
TL;DR
Coordinate and execute lifecycle marketing campaigns to enhance guest engagement across channels.
- •As a Lifecycle Marketing Campaigns Coordinator, you will support the execution of Arc'teryx's campaign program, ensuring the seamless deployment of campaigns and promotions that deepen engagement and strengthen omnichannel engagement across digital and retail touchpoints.
- •You will partner closely with teams across Digital Commerce, Brand, Retail, and Technology to drive sustainable revenue growth and long-term guest value.
- •Key Responsibilities Executing lifecycle marketing campaigns end-to-end across a variety of channels, including coding, QA, and campaign deployment.
- •Implementing A/B tests in support of experimentation and business objectives.
- •Collaborating cross-functionally with Technology, Creative, Merchandising, and Community Marketing teams.
- •Coordinating and executing communication strategies focused on omnichannel experiences in partnership with Retail teams.
- •Tracking and reporting on lifecycle marketing KPIs, translating data into actionable insights.
- •Requirements 1+ year’s experience in lifecycle marketing, CRM, or retention marketing.
- •Excellent attention to detail and ability to manage projects effectively.
- •Experience with marketing automation platforms (i.e.
- •Salesforce Marketing Cloud, Klaviyo).
- •Highly skilled in Figma, HTML, CSS, and UX design practices.
- •Understanding of best practices for email creative, segmentation, and A/B testing.
Required skills
HTMLCSSFigmaA/B Testing
Nice-to-have skills
JavaScript
Domain expertise
retailecommerce
Tech stack
FigmaHTMLCSSJavaScript