Paid Media Specialist (LinkedIn)
PreludeMobile Onboarding company
Paris, FranceMid
Singular
Seedcamp
Marketing
About the role
TL;DR
Owns and manages all LinkedIn Ads campaigns, driving lead generation and demonstrating ROI.
- •Prelude is redefining how companies authenticate and onboard users, turning a cost center into a growth lever.
- •This role will own Prelude's LinkedIn Ads entirely, from setup to reporting, working closely with the sales team to define qualified leads and demonstrate impact.
- •Key Responsibilities Create and manage LinkedIn campaigns aligned with company objectives and target audiences.
- •Test and optimize ad copy, landing pages, targeting, and bidding strategies.
- •Monitor and report on campaign performance, tracking KPIs like CTR, conversions, CPA, and ROI.
- •Develop strategies to re-engage users and drive conversions.
- •Allocate and optimize budget across campaigns for maximum efficiency.
- •Requirements Experience managing significant ad budgets, with LinkedIn as the primary focus and a track record of results.
- •Experience managing B2B SaaS ad spend with an ROI-first approach.
- •Confidence in testing and iterating to achieve optimal results.
- •A commercial mindset, understanding sales cycles and the role's contribution.
- •Collaborative spirit, comfortable working across different teams daily.
Required skills
Performance MarketingB2B SalesGoogle AnalyticsExcel
Domain expertise
developer-toolsproductivity
Tech stack
Google AnalyticsGA4Excel