Field Marketing Manager
DoinstructWorkforce Training company
GermanyManager
HV Capital
Creandum
High-Tech Gründerfonds
D11Z
Born2Grow
Bastian Karweg
Marketing
About the role
TL;DR
Owns events as a pipeline channel, driving pipeline through events and local activations.
- •This Field Marketing Manager role is designed to be strategic, owning events as a pipeline channel from target setting to deal closure.
- •You will be responsible for driving pipeline through events and local activations for frontline teams.
- •Key Responsibilities Set and achieve pipeline targets for all events.
- •Manage events end-to-end, including selection, negotiation, logistics, and issue resolution.
- •Collaborate with SDRs and managers to work leads generated from events.
- •Own the pipeline-driving webinar program.
- •Run local activations across DACH, including meetups and customer visits.
- •Requirements Experience running events or webinars with ownership of moving parts.
- •Proven ability to measure and report on pipeline generated by events.
- •Experience coordinating vendors and internal stakeholders, including senior management.
- •Based in Germany, fluent in German, and comfortable with regular travel.
Required skills
Project ManagementExcelPowerPointGoogle AnalyticsGA4Looker StudioSalesLead GenerationPipeline ManagementCustomer Service
Tech stack
GitLinuxExcelPowerPointGoogle AnalyticsGA4Looker Studio