Insights Director - Ad Measurement
Bonfire VenturesAI & company
New York, United StatesDirector
Foundry Group
Data & AI
About the role
TL;DR
Strategic lead delivering data-driven insights and brand lift analysis to help customers optimize advertising performance and growth.
- •DISQO’s mission is to build the world’s most trusted ad measurement platform that fuels brand growth.
- •The world’s largest brands, agencies, and media companies trust DISQO for expert insight and AI-driven intelligence about their advertising performance across all platforms.
- •We capture people’s sentiments and journeys, connecting them with the brands they value and the media they consume.
- •With this identity-based approach, brands gain more accurate and authentic insight so they can create more meaningful interactions.
- •Joining DISQO Nation means becoming part of a community that champions speed, innovation, and continuous growth.
- •We invest deeply in our talent, empowering our teams to reach their highest potential.
- •Together, we are shaping the future of work at DISQO—defined by performance, purpose, and impact.
- •We show up each day with curiosity and ambition, committed to learning, accelerating growth, and making a lasting difference.
- •Grounded in our values and principles, we lead and collaborate to elevate performance, accountability, and excellence at every level of the organization.
- •And through it all, we make sure to have fun along the way.
- •The Insights Director serves as a strategic contributor to the insights team, delivering exceptional value to customers through advanced data analysis, storytelling, and cross-functional collaboration.
- •While not a people manager, this role requires leadership in project ownership, customer success alignment, and strategic thinking to support customers' business goals and elevate the company's offerings.
- •Key Responsibilities: Customer Success Focus: Partner closely with customers to understand their business objectives and challenges, delivering tailored, data-driven insights that demonstrate the value of brand lift studies and media measurement.
- •Actively contribute to the health of client relationships by providing proactive recommendations and addressing potential challenges with strategic solutions.
- •Support key customers through regular check-ins and ensure insights align with both immediate campaign needs and long-term strategies.
- •Strategic Insight Development: Analyze and interpret complex datasets, identifying trends across campaigns, media lanes, and historical performance to provide actionable insights.
- •Craft compelling narratives that connect brand lift performance to customer goals, threading the story across campaigns and measurement periods to foster a holistic understanding.
- •Collaborate with cross-functional teams to align insights with broader company initiatives and contribute to process improvements.
- •Project Leadership: Independently lead high-impact projects, ensuring timely delivery and exceptional quality of insights.
- •Take ownership of initiatives that optimize workflows, enhance customer engagement, or expand the impact of insights on strategic decision-making.
- •Serve as a thought leader in customer presentations, advocating for insights-driven approaches to campaign optimization and business growth.
- •Cross-Functional Collaboration: Work collaboratively with internal teams, including customer success, sales, marketing, and product, to align on objectives and deliver seamless customer experiences.
- •Actively participate in knowledge-sharing initiatives, contributing to team growth and fostering a culture of continuous improvement.
- •What you bring to the role: Strong expertise in data analysis, storytelling, and connecting insights to business outcomes.
- •Proven ability to work collaboratively with cross-functional teams and build strong customer relationships.
- •Experience leading complex projects with minimal oversight, demonstrating a proactive and solution-oriented approach.
- •Exceptional communication and presentation skills, with a talent for delivering clear and impactful insights to customers.
- •Preferred Skills: Deep understanding of brand lift studies, media measurement, and cross-media trends.
- •Strong strategic thinking and ability to connect insights to broader business objectives.
- •Adept at managing multiple priorities and delivering results in a fast-paced environment.
- •This role provides a critical bridge between strategic insights and customer success, empowering the company to deliver unmatched value to its clients.
Required skills
Data AnalysisStorytellingProject ManagementPresentation Skills
Nice-to-have skills
Brand Lift StudiesMedia MeasurementCross-media TrendsStrategic Thinking
Domain expertise
AdTechMarketing Technology
Tech stack
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