Growth Lead - CRM & Lifecycle
DexAI Recruitment company
On-siteSenior
Notion Capital
Andreessen Horowitz
Concept Ventures
Koro Capital
Marketing
About the role
TL;DR
Lead CRM and lifecycle inside the growth team, owning how candidates are activated, onboarded, educated about the product, and re-engaged.
- •Dex matches over 90% of our candidates to relevant roles, we're brilliant at getting people through the door.
- •The bigger opportunity is everything that happens around the match.
- •Key Responsibilities Own the lifecycle stack end to end.
- •Sequence candidate onboarding sensibly.
- •Turn behavioural signal into personalised journeys.
- •Educate users on the product.
- •Own reactivation as a core metric.
- •Requirements You've stood up lifecycle or CRM from scratch.
- •You come from a consumer tech or software business.
- •You think in growth metrics, not marketing metrics.
- •You're highly technical, analytical, and commercial.
- •You've worked hand in hand with growth teams.
Required skills
Growth MarketingProduct AnalyticsEmail MarketingA/B TestingCustomer OnboardingCustomer SuccessProduct StrategyProduct-Led Growth
Nice-to-have skills
Digital MarketingContent MarketingSEOProduct Marketing
Domain expertise
fintech
