Senior ABM Digital Marketing Lead
DeepLMachine Translation company
London, United KingdomSenior
IVP
Bessemer Venture Partners
Index Ventures
ICONIQ Growth
Atomico
Teachers' Venture Growth
Marketing
About the role
TL;DR
Execute and optimise account-based marketing campaigns to drive measurable account engagement and pipeline outcomes.
- •DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company turns its highest-value accounts into customers and expands them further through account-based marketing.
- •Key Responsibilities Build, launch and continuously optimise account-based campaigns across programmatic/display, paid social and other relevant paid channels.
- •Apply an experimentation mindset across ABM channels: A/B test creative, targeting and channel mix to improve account engagement and conversion at every funnel stage.
- •Act as one of the primary marketing points of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics.
- •Requirements 5-7+ years in B2B marketing, with hands-on experience running and optimising account-based marketing campaigns, ideally in enterprise or B2B SaaS.
- •Strong hands-on experience with paid/programmatic channels, including campaign setup, targeting, budget optimisation and performance reporting.
- •A track record of working closely with Field and SDR teams, with the credibility and communication skills to be seen as a true partner rather than "marketing on the side."
Required skills
Performance MarketingA/B TestingProject Management
Nice-to-have skills
Digital MarketingSEOContent MarketingBrand MarketingSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
fintech