About the role
TL;DR
Create engaging content to attract clinic owners and drive business growth.
- •The role You make Decoda impossible to scroll past.
- •Your job is simple: get clinic owners to stop, watch, and want to talk to us.
- •That means turning what we're building, what our clinics are achieving, and what's changing in aesthetics and wellness into content people actually want to watch.
- •You'll script it, shoot it, edit it, post it, then look hard at what happened so the next piece is better.
- •Content is the core of this job, and most of your week.
- •The rest is helping Decoda show up everywhere else clinic owners are paying attention: industry conferences, press, and the moments that put us in front of the right people.
- •You'll get to know how clinic owners think, what frustrates them, and what makes them hit follow.
- •You'll use that to make content that feels like it was made for them, not for an algorithm.
- •When clinic owners are sharing our content, our ads are pulling in demos, and sales calls start with "I saw your video," you'll know you're doing great work.
- •What you'll own Ship every week.
- •We move fast and our content should too.
- •You'll publish multiple pieces of short form video and social content every week across multiple channels.
- •Live and learning beats perfect and sitting in drafts.
- •Make ads that earn the click.
- •You'll build the creative behind our paid social: the hooks, the angles, the variants.
- •You'll test them, read the results, and work with the team to scale what works and cut what doesn't.
- •A good ad isn't one that looks nice; it's one that brings in clinics.
- •Turn what we build into stories.
- •We ship products quickly, and you'll make sure the market feels it.
- •When something launches, you'll turn demos and founder takes into content that makes clinic owners want it.
- •A launch isn't real to the market until someone has made it worth watching.
- •Put our customers on camera.
- •Hundreds of clinics run on Decoda, and their results are our best marketing.
- •You'll find the stories worth telling and make them worth watching.
- •Know what's working.
- •You'll track performance every week and form your own point of view from the numbers.
- •Instinct gets you started; data tells you where to go next.
- •Own the calendar.
- •You'll plan content around launches, customer wins and industry moments so we're never scrambling for what to post next.
- •Make Decoda show up in the room.
- •You'll help us prepare for and run industry conferences, from booth content and materials to capturing everything on the ground.
- •You'll also help pitch stories, support PR moments, and make sure every launch and customer win gets seen beyond our own channels.
- •An event isn't done when the booth comes down; it's done when the content from it is live and working.
- •What we are looking for 1 to 3 years making content for a brand, startup or agency, with a portfolio of work real people watched Range.
- •You can write the script, hold the camera, and cut the edit Comfort on camera, or the willingness to get there fast Experience with paid social creative, or a real hunger to learn how performance creative works Comfort with data.
- •You can read platform analytics and know what to do next A bias for shipping.
- •You publish, take feedback, and get better quickly You're up for a mix.
- •You'll go from editing a reel to packing for a conference to drafting a press pitch in the same week You want to work hard.
- •This is a small team moving fast, and the pace is high on purpose Experience in aesthetics, wellness or healthcare is a plus, not a requirement Logistics This role is based in Toronto and is in person.
- •Some travel for conferences.
Required skills
Growth MarketingContent MarketingSocial Media MarketingCopywritingMarketing Analytics
Domain expertise
healthcare
Tech stack
GitLinuxFigmaPostmanREST APIGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketoPythonJavaScriptTypeScriptJavaC++C#GoRustRubyPHPSwiftKotlinScalaRSQLBashCObjective-C