Lifecycle Marketing Manager
MixpanelProduct Analytics company
San Francisco, United States$128,500 - $173,500 USDManager
Y Combinator
Andreessen Horowitz
Sequoia Capital
Bain Capital Tech Opportunities
Max Levchin
Keith Rabois
Marketing
About the role
TL;DR
Owns lifecycle marketing programs to drive conversion from interest to qualified meetings.
- •As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting.
- •You'll architect the end-to-end motion for high-quality engagement with the right accounts at the right moment.
- •Key Responsibilities Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking.
- •Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
- •Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic.
- •Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline.
- •Requirements 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program.
- •Hands-on experience building in HubSpot (or a comparable MAP
- •Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context.
- •Comfortable navigating a stack that's still being defined.
- •Strong instincts on quality-over-volume lifecycle strategy.
Required skills
HubSpotMarketoEmail MarketingDemand GenerationProduct MarketingSQL
Nice-to-have skills
Product-Led GrowthSalesforceGoogle Analytics
Domain expertise
martech
Benefits & perks
Medical, Vision, Dental, Mental Wellness Benefit, Generous Vacation Policy, Company Holidays, Enhanced Parental Leave, Volunteer Time Off, 401(K), Wellness Benefit, Holiday Break, Equity
Tech stack
HubSpotPythonJavaScriptSQLGoogle AnalyticsGA4Looker StudioMarketo