Marketing Operations Lead
PylonEnterprise Software company
San Francisco, United StatesLead
Andreessen Horowitz
Bain Capital Ventures
General Catalyst
Y Combinator
Marketing
About the role
TL;DR
Lead marketing operations, managing the martech stack and optimizing demand conversion.
- •Pylon is seeking a Marketing Operations Lead to manage their marketing technology stack, campaign hierarchy, lead scoring, and data hygiene to optimize demand conversion into pipeline.
- •Key Responsibilities Own and administer the marketing technology stack, ensuring integrations and data hygiene.
- •Maintain a clean campaign hierarchy in Salesforce for accurate reporting.
- •Design and iterate lead scoring, lead-to-account matching, and routing logic.
- •Manage lead source, channel taxonomy, and attribution models.
- •Requirements Deep Marketo expertise is a hard requirement. 5-7 years in Marketing Operations or Revenue Operations, ideally in B2B SaaS.
- •Hands-on Salesforce administration experience, including the Campaign object.
- •Proven track record in designing lead scoring and routing models.
Required skills
MarketoSalesforceSQLRevenue OperationsLead GenerationMarketing Analytics
Nice-to-have skills
Product MarketingGrowth Marketing
Domain expertise
martechdeveloper-toolsaiproductivity
Tech stack
MarketoSalesforceSQL
