Lead User Acquisition Manager
DaveNeobanking company
United StatesLead
Norwest Venture Partners
Tiger Global
Mark Cuban
Section 32
Victory Park Capital
FTX Ventures
MarketingNew
About the role
TL;DR
Lead user acquisition for new product launches, driving strategy and execution across paid media channels.
- •Dave is seeking a Lead User Acquisition Manager to lead paid media strategy and drive user acquisition for its new product ecosystem.
- •You will own the UA playbook from strategy to execution for new product launches.
- •Key Responsibilities Build and own end-to-end paid media/channel strategy for new product launches.
- •Evaluate and test potential paid channels, prioritizing based on data and unit economics.
- •Develop growth forecasts, allocate budgets, and monitor performance against acquisition targets.
- •Manage campaign optimization and scaling, driving efficiency over time.
- •Develop and manage a creative testing framework and inform ad content strategy.
- •Requirements 8-10+ years of paid media, user acquisition, or growth marketing experience.
- •Proven track record of successful new product launches using paid acquisition.
- •Deep knowledge of paid media channels (Meta, TikTok, Google, Apple Search).
- •Strong analytical skills with deep understanding of CAC, LTV, ROI, and unit economics.
- •Comfort with ambiguity and strategic thinking, thriving in building strategies from scratch.
Required skills
Growth MarketingPerformance MarketingSQLPythonUnit Economics
Domain expertise
fintech
Benefits & perks
Flexible hours, virtual-first work culture, home office stipend, Premium Medical, Dental, and Vision Insurance plans, Generous paid parental and caregiver leave, 401(k) savings plan with matching contributions, Financial advisor and financial wellness support, Flexible PTO, generous company holidays, All-company in-person events, virtual events
Tech stack
SQLPython