About the role
TL;DR
Lead performance-driven campaigns across social platforms to drive brand visibility and user acquisition.
- •We're hiring a Senior Paid Social Specialist to lead performance-driven campaigns across platforms like Meta, TikTok, Pinterest, and CTV.
- •This role goes beyond execution, combining creative strategy, campaign management, and data analysis to drive results at scale.
- •Key Responsibilities Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
- •Conduct thorough brand and website audits to understand our clients' key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
- •Obsession with short form creative and direct response creative to convert customers
- •how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives.
- •Requirements Mastery of the e-commerce marketing funnel –> offer to ad to landing page to conversion. 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific (building high converting funnels and driving quantifiable results). 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
Required skills
Performance MarketingA/B Testing
Domain expertise
ecommerce
Benefits & perks
Unlimited PTO, Remote-First Culture, Parental Leave, Growth