Growth Manager - Campaigns & Analytics
PaytmPayments company
Noida, IndiaMid
Sapphire Ventures
SoftBank
Ant Financial
Alibaba Group
Elevation Capital
Berkshire Hathaway
Marketing
About the role
TL;DR
Drive user acquisition, engagement, and retention through data-driven campaigns and analytics.
- •Paytm Money is building the next generation of wealth management and investment products for India.
- •As a Growth, Process & Data Specialist, you will own the data infrastructure and intelligence layer that powers user acquisition, engagement, and retention campaigns.
- •Key Responsibilities Own end-to-end cohort analytics across the user lifecycle and translate insights into actionable growth strategies.
- •Design and maintain user scoring models to enable intelligent segmentation and personalized CRM campaigns.
- •Build and manage data pipelines and Looker Studio dashboards for self-serve reporting.
- •Develop and iterate on multi-touch campaign attribution models and Customer Lifetime Value (CLTV) frameworks.
- •Define audience segments, trigger logic, and data contracts for CRM automation tools.
- •Requirements 3-6 years of experience in growth analytics, CRM analytics, or a data specialist role.
- •Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses and funnel analytics.
- •Experience with BI and visualization tools like Looker Studio, Tableau, or Power BI.
- •Good understanding of stock markets and investment products.
- •Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders.
Required skills
SQLLooker StudioExcelPowerPointGrowth Marketing
Nice-to-have skills
TableauPower BI
Domain expertise
fintech
Tech stack
SQLLooker StudioTableauPower BIExcelPowerPoint