Founding Marketer
CleraIndustrial Electrification company
San Francisco, United States$102,000 – $208,000 USD annuallyLead
Marketing
About the role
TL;DR
Build the brand, content engine, and go-to-market narrative for a B2B developer tools company.
- •This is a rare opportunity to be the first marketer at a well-funded B2B developer tools company, building the brand, content engine, and go-to-market narrative from scratch.
- •You'll work in close creative partnership with the CEO
- •who will be an active marketing collaborator, not a hands-off delegator
- •to define positioning in a category still taking shape.
- •Your work will directly shape how technical buyers understand and adopt the product.
- •Key Responsibilities Own product marketing strategy, positioning, and competitive differentiation for an audience of engineers and product leaders.
- •Build a long-form content strategy
- •blog posts, guides, and educational material
- •rooted in real customer use cases designed to earn organic attention.
- •Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
- •Own the website strategy, ensuring it speaks directly to customer problems rather than just listing features.
- •Activate founder and team voices across social, newsletters, and industry channels to build authentic presence.
- •Requirements 4+ years in product marketing, growth marketing, or content marketing in B2B environments.
- •Demonstrated experience marketing to technical buyers
- •engineers, product leaders, developer audiences
- •with a strong grasp of how they evaluate solutions.
- •Solid product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
- •Exceptional writing skills that translate technical complexity into clear, compelling narratives.
- •Track record of building earned content that drives organic engagement and measurable business results.
Required skills
Product MarketingContent MarketingGo-to-MarketGrowth Marketing
Domain expertise
developer-tools
Tech stack
PythonJavaScriptNode.jsReactNext.jsHTMLCSSTailwindGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketo
