Principal Demand Generation Lead
ClaspFinTech company
Remote$150,000 - $180,000Lead
Crosslink Capital
SHRM
Marc Weill
Marketing
About the role
TL;DR
Build and own Clasp's lead generation engine from scratch, driving strategy, metrics, and channels.
- •Clasp is seeking a Founding Principal Demand Generation Lead to build and own their lead generation engine from the ground up.
- •This is a hands-on role focused on strategy, metrics, tactics, and channels to drive demand.
- •Key Responsibilities Design and drive the full-funnel demand generation strategy across paid, organic, ABM, and partnership channels.
- •Own the tracking and reporting of demand funnel metrics (MAL, MQL, SQL, CAC) within HubSpot.
- •Lead the thought-leadership agenda and content strategy, including white papers, reports, blogs, and webinars.
- •Define and manage channel strategies, including LinkedIn, Google Search, AI-driven channels, and partnerships.
- •Requirements 5+ years in B2B demand generation, with at least 2 years building a demand engine from scratch at an early-stage startup.
- •Demonstrated ability to operate as a sole hands-on marketing hire and define funnel stages and metrics independently.
- •Proven ownership of lead-volume targets with data to back up attainment and misses.
- •Hands-on experience configuring lead scoring, attribution, and campaign tracking in HubSpot.
Required skills
Demand GenerationHubSpotB2B Sales
Domain expertise
hrtechfintech
Benefits & perks
Competitive cash and equity compensation, Health benefits (health, dental, & vision), 401k, Commuter benefits, Flexible PTO policy
Tech stack
HubSpot
