Growth Marketing Lead, SME
CheckatradeHome Services company
Moorgate, United KingdomSenior
Brookfield Corporation
Marketing
About the role
TL;DR
Drive acquisition strategy and performance for SME tradespeople at Checkatrade.
- •As our next Growth Marketing Lead, SME Trade Acquisition, you'll own the engine that brings the right tradespeople into Checkatrade.
- •This role is an end-to-end acquisition leadership position where you'll shape strategy, drive performance and help build the commercial foundation for the next phase of Checkatrade's growth.
- •Key Responsibilities Own SME acquisition across paid search, paid social, retargeting and database activation.
- •Build a sharp view of acquisition performance across CAC, lead quality, sign-ups, conversion and sales handoff.
- •Run a focused test-and-learn programme across ads, landing pages, journeys, creative and sales handoff.
- •Work with Product Marketing and Product to sharpen the SME proposition and translate trade insight, channel data and Sales feedback into clear briefs and test plans.
- •Partner with Sales, Lifecycle and CRM to make sure acquisition activity feeds strong demand into the subscription business.
- •Requirements Previous B2B marketplace, subscription, SaaS or product-led growth, with a track record of improving conversion, activation and sales outcomes.
- •Strong commercial instincts: you think in CAC, LTV, cohorts and payback, and you use those lenses to shape channel mix, targeting and investment decisions.
- •Experience running test-and-learn programmes end to end, from hypothesis to result to decision, and comfort working across paid channels, landing pages, product entry points and sales journeys together.
- •Confidence using AI tools day to day, including for analysis, creative development, research, testing and workflow improvement.
Required skills
Growth MarketingDigital MarketingPerformance MarketingSEOSEMProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywritingGA4Looker
Domain expertise
fintech
Benefits & perks
Competitive salary + annual bonus, Employee Share Programme, Health, well-being and learning support, Gym membership, Smart Tech Scheme and Cycle Scheme, Birthday/Special day leave, Buy & sell holiday scheme, 1 week's paid charity leave
Tech stack
GA4Looker