Founding Demand Generation Lead
ClaspFinTech company
Remote$150,000 - $180,000Lead
Crosslink Capital
SHRM
Marc Weill
Marketing
About the role
TL;DR
Build and own Clasp's demand generation engine, driving qualified leads from awareness to meetings booked.
- •Clasp is seeking a Founding Demand Generation Lead to build and own their lead generation engine from the ground up.
- •This role is primarily hands-on, with the opportunity to grow into a leadership position as the function scales.
- •Key Responsibilities Design and drive the full-funnel demand generation strategy across paid, organic, ABM, and partnership channels.
- •Own the tracking and reporting of demand funnel metrics (MAL, MQL, SQL, CAC) within HubSpot.
- •Lead the thought-leadership agenda and content strategy, including white papers, reports, blog posts, and webinars.
- •Define and manage channel strategies, including LinkedIn, Google Search, and paid webinars.
- •Requirements 5+ years in B2B demand generation, with at least 2 years building a demand engine from scratch at an early-stage startup.
- •Demonstrated ability to operate as a sole hands-on marketing hire and configure lead scoring, attribution, and campaign tracking in HubSpot.
- •Proven ownership of lead-volume targets with data to support attainment and misses.
- •Track record of setting channel and content strategy, not just executing.
Required skills
Demand GenerationB2B SalesHubSpotContent MarketingLead GenerationMarketing AnalyticsPerformance Marketing
Nice-to-have skills
HR
Domain expertise
edtechfintechhrtech
Benefits & perks
equity, health insurance, dental insurance, vision insurance, 401k, commuter benefits, flexible PTO
Tech stack
HubSpotContent Marketing
