Lead Customer Marketing Manager
CartaEquity Management company
San Francisco, United States$173,613 - $215,000Lead
Andreessen Horowitz
Lightspeed Venture Partners
Spark Capital
Tribe Capital
Union Square Ventures
Silver Lake
Marketing
About the role
TL;DR
Lead Customer Marketing Manager to drive expansion and retention for Carta's Cap Table business.
- •The Company You’ll Join Carta is the connected platform and AI-native ecosystem for private capital.
- •Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions.
- •Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
- •The Problems You'll Solve As a Lead Customer Marketing Manager, Companies, you’ll work to unlock the power of equity ownership for more people in more places.
- •You will define strategy for customer marketing across channels to accelerate expansion for our Cap Table business, prioritize the customer experience within campaign strategy, and use campaign data and insights to continuously improve segmentation, audience targeting, and execution.
- •The Team You'll Work With You’ll be joining our Marketing team, as part of our Product and Customer Marketing team.
- •Marketing is the engine for growth at Carta.
- •We bring our values to life through our brand, and drive demand for products and services across a complex market landscape.
- •About You You’ll partner closely across Product Marketing, Lifecycle, and Integrated Marketing to build a connected customer demand engine.
- •You’ll translate product strategy and customer insights into coordinated multi-channel expansion campaigns and shape in-product discovery experiences that drive engagement and upsell.
Required skills
Product MarketingGrowth MarketingDemand GenerationMarketing AnalyticsCustomer SuccessProduct ManagementAgileRoadmappingGo-to-Market
Domain expertise
fintech
Benefits & perks
equity, exceptional benefits
Tech stack
PythonJavaScriptSQLNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitJiraConfluenceFigmaPostmanREST APIMarketoGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverExcelPowerPointSalesforceHubSpotProduct ManagementAgile
