Senior Product Marketing Manager
capital.comOnline Trading company
Warsaw, PolandSenior
VP Capital
Marketing
About the role
TL;DR
Shape product marketing strategy for a leading trading platform.
- •Join Capital.com, a leading trading platform expanding globally, and shape our product marketing strategy.
- •Key Responsibilities Partner with product teams early in development, providing market insight and positioning.
- •Manage end-to-end GTM for product launches, from positioning to post-launch analysis.
- •Build and maintain messaging architecture for product areas.
- •Collaborate with marketing and local teams to ensure product consistency across regions.
- •Review marketing materials to maintain a consistent product story.
- •Conduct competitive and market intelligence to inform recommendations.
- •Define and report on product adoption metrics.
- •Requirements 5+ years in product marketing, with at least 2 in fintech or financial services.
- •Experience running GTM for multiple product launches.
- •Comfort working from first principles and interpreting data.
- •Understanding of AI tools and their application in marketing.
- •Experience working with creative teams.
Required skills
Product MarketingGo-to-MarketMarket AnalysisCompetitive AnalysisProduct AnalyticsProject Management
Domain expertise
fintech