About the role
TL;DR
Lead and grow Capital.com's marketing presence in South Africa.
- •As Marketing Manager for South Africa, you will lead and grow Capital.com's marketing presence in the South African market.
- •Key Responsibilities Develop and execute the full marketing strategy for South Africa.
- •Own brand campaigns, digital performance activity, and affiliate partnerships.
- •Work closely with the central marketing team to localise global strategy and brand.
- •Monitor and report on campaign performance against core acquisition metrics.
- •Oversee local marketing and media agencies and manage the affiliate base.
- •Ensure all local marketing activity meets FSCA financial-promotion requirements and POPIA.
- •Own the local marketing budget, tracking spend against forecast and reporting on efficiency.
- •Requirements 4-6 years of marketing experience in fintech or financial services.
- •Experience in CFD, trading, or retail investment marketing.
- •Strong understanding of both brand and performance marketing.
- •Experience working with a media agency on planning and buying offline media.
- •Experience working with performance metrics: CPA, FTD, ROAS, LTV.
- •Experience managing affiliates and coordinating cross-functional marketing teams.
- •Bachelor's degree in Marketing, Business or a related field.
- •Excellent communication and analytical skills.
- •Fluent in English.
Required skills
Brand MarketingPerformance MarketingDigital MarketingCompliance Management
Domain expertise
fintech