Senior Creative Strategist, Performance Marketing
CantinaDigital Transformation company
Remote$150,000-$200,000Senior
Marketing
About the role
TL;DR
Drive creative strategy and production for performance marketing campaigns, leveraging AI and data insights.
- •Cantina is seeking a Senior Creative Strategist with expertise in performance ad production to drive the creative quality and strategic direction of paid marketing campaigns.
- •This role will manage agencies and in-house teams to create high-impact ads that drive user acquisition and engagement.
- •Key Responsibilities Produce and direct scaled creative across performance marketing surfaces (Meta, TikTok, YouTube, etc.) with multi-million dollar ad spend.
- •Develop performance creative concepts based on a deep understanding of Cantina's product and consumer use-cases.
- •Build and own processes for high-volume, iterative ad production leveraging traditional and AI-generated methods.
- •Define creative strategies and vision for AI-generated ads.
- •Own creative performance analytics to track effectiveness and iterate on best-performing concepts.
- •Requirements 5+ years of experience in creative direction for performance marketing.
- •Experience building creative testing frameworks and production pipelines at scale.
- •Active use of AI tools, automation, and workflows.
- •Data fluency to translate campaign performance data into creative direction.
- •Demonstrated portfolio of high-performing performance creative, particularly short-form video ads.
Required skills
Performance MarketingProject Management
Domain expertise
adtechmediaai
Benefits & perks
Competitive salary, Generous company equity, Medical, dental, and vision insurance, 42 days of paid time off, Generous parental leave & fertility support, 401(k) retirement savings plan, Lifestyle spending account, Complimentary lunch and snacks, One Medical membership