About the role
TL;DR
Drive Campfire's inbound demand generation strategy and execution.
- •Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine.
- •You'll work hand-in-hand with our sales team to build campaigns that actually move the needle
- •from top-of-funnel awareness to qualified pipeline.
- •Key Responsibilities Own inbound demand gen strategy and execution across all channels Build and run integrated campaigns
- •content, email, paid, and organic
- •that drive qualified leads for sales Own the website: messaging, CRO, landing pages, and ongoing optimization Lead SEO strategy and execution, from keyword research to content to technical improvements Manage paid advertising across Google, LinkedIn, and other channels Requirements 10+ years in demand gen or growth marketing at a B2B SLG company Proven track record building inbound programs that generate measurable pipeline Strong writer
- •you can produce compelling content for a business audience without it sounding like marketing fluff Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn) Data-driven: you build dashboards, track what matters, and optimize based on results
Required skills
Demand GenerationSEOContent MarketingSEMMarketing Analytics
Nice-to-have skills
HubSpot
Domain expertise
fintech
Tech stack
HubSpotSEOContent MarketingSEMMarketing Analytics