Senior Marketing Manager (Direct to Consumer)
SumUpPayments company
London, United KingdomSenior
Goldman Sachs
Temasek
Bain Capital Credit
Crestline
Oaktree Capital Management
American Express
Marketing
About the role
TL;DR
Lead direct-to-consumer acquisition strategy across owned and earned channels.
- •SumUp is seeking a Senior Marketing Manager to lead the direct-to-consumer acquisition strategy for its growing consumer financial product.
- •This role will own owned and earned channels to acquire customers across six European markets.
- •Key Responsibilities Own direct-to-consumer strategy across website, PR, partnerships, social, events, and brand.
- •Build the website into a high-converting acquisition surface.
- •Drive PR, comms, and partnership strategies to build the consumer brand.
- •Hold and improve the direct cost-per-customer target.
- •Work closely with central brand team and external agencies.
- •Requirements Strong B2C consumer-acquisition or brand-marketing experience, ideally in fintech, neobank, retail, or D2C.
- •Hands-on experience across owned and earned channels (website, PR, partnerships, social, events).
- •Comfortable owning acquisition metrics and cost-per-customer.
- •Experience planning and executing multi-market campaigns with localization.
- •Ability to operate independently and build from scratch.
Required skills
Brand MarketingContent MarketingCopywritingGrowth MarketingPerformance MarketingProduct Marketing
Domain expertise
fintech
Benefits & perks
Virtual Stock Option programme, 28 days of paid leave, Annual L&D budget, Private health insurance, Commuter benefits, Retirement scheme, Life insurance, 1-month sabbatical after 3 years of service, Referral Bonus
Tech stack
Brand MarketingCRMMarketing AnalyticsGoogle AnalyticsGA4Content MarketingCopywriting