Senior Manager, Product Marketing
BusPatrolSchool Bus company
Austin, United StatesSenior
GI Partners
FIT Ventures
Weatherford Capital
Oaktree Capital Management
Marketing
About the role
TL;DR
Lead product marketing initiatives for BusPatrol's school safety, transportation technology, AI, and public-sector solutions.
- •BusPatrol is seeking a strategic, highly collaborative, and execution-oriented Senior Product Marketing Manager to lead product marketing initiatives across our portfolio of school safety, transportation technology, AI, and public-sector solutions.
- •Key Responsibilities Own BusPatrol's product marketing strategy across the product portfolio.
- •Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation.
- •Lead cross-functional go-to-market strategy for new product launches, feature releases, market expansions, and strategic initiatives.
- •Own the strategy and development of sales enablement programs, including product presentations, messaging frameworks, battlecards, competitive positioning guides, customer case studies, product one-pagers, ROI calculators, value-based selling tools, and industry-specific messaging.
- •Build and maintain BusPatrol's competitive intelligence program.
- •Requirements Strategic, highly collaborative, and execution-oriented.
- •Experience in product marketing strategy across the product lifecycle.
- •Ability to develop differentiated positioning, messaging, and value propositions.
- •Experience in building competitive intelligence programs.
- •Strong partnership and communication skills.
Required skills
Product MarketingProduct StrategyGo-to-MarketStrategic Planning
Domain expertise
edtechfintechhealthcare