Senior Product Manager - Growth, Engagement & Retention
BitpandaDigital Assets company
Vienna, AustriaSenior
Valar Ventures
DST Global
Alan Howard
Redo Ventures
LeadBlock Partners
Jump Capital
ProductNew
About the role
TL;DR
Owns the rewards flywheel to drive customer loyalty, retention, and revenue.
- •As a Growth, Engagement & Retention Senior Product Manager, you will own Bitpanda’s rewards flywheel, transforming customer activity into loyalty value and driving customer retention, payment, and referrals.
- •Your focus will be on creating power users and increasing revenue diversification and customer lifetime value.
- •Key Responsibilities Define core customer health metrics to diagnose value leakage and identify growth opportunities.
- •Own the rewards flywheel and engagement strategy, designing earning and redemption logic for a shared loyalty currency across products.
- •Determine which rewards, nudges, and growth mechanics maximize net value based on evidence.
- •Explore and define a subscription or membership model, including pricing, tiering, and benefits.
- •Design compliant, learning-focused status mechanics and strategic external benefits partnerships.
- •Requirements 5+ years of Product Management experience in a high-growth B2C consumer platform (crypto, fintech, neobank, marketplace, or loyalty/rewards preferred).
- •Proven experience shipping or scaling a subscription, loyalty, or rewards product.
- •Strong understanding of systems thinking and ability to own cross-product incentive layers.
- •Comfortable across commercial/pricing design, UX, and the underlying technical plumbing.
- •Data-driven and experimentation-led decision-making with expertise in cohort analysis, segmentation, and A/B testing.
Required skills
Product ManagementGrowth StrategyMonetization StrategyA/B TestingCustomer DiscoveryProduct AnalyticsRoadmappingPRDsOKRsDesign ThinkingWireframingPrototypingProgram ManagementProject Management
Nice-to-have skills
Customer SuccessCustomer OnboardingImplementation Management
Domain expertise
fintechcrypto
Benefits & perks
Hybrid working model, 25 days per year to work from a city or country of your choice, Stock option plan, Confidential coaching, counselling, and mental health resources, 3 additional days of paid time off, Unlimited access to Udemy’s library of online courses, Exclusive perks and rewards from partners, Up to 8 additional weeks of gender-neutral new parent leave, Free onsite dining (in Vienna, Bucharest, Barcelona, and Berlin), Recognition and rewards for Tenure, Exclusive Bitpanda-branded merchandise, Company events
Tech stack
Product ManagementA/B TestingGrowth StrategyMonetization StrategyCustomer DiscoveryProduct AnalyticsRoadmappingStakeholder ManagementPRDsOKRsDesign ThinkingWireframingPrototypingProgram ManagementProject ManagementCustomer SuccessCustomer OnboardingImplementation Management