Product Marketing Manager - South Asia
BinanceCryptocurrency Exchange company
Bangalore, IndiaSenior
Marketing
About the role
TL;DR
Drive go-to-market strategy for Binance products in South Asia, focusing on adoption and growth.
- •Binance is seeking a Product Marketing Manager to own go-to-market strategies for priority products across South Asia.
- •This role involves defining goals, positioning, and messaging to drive product adoption and achieve business outcomes.
- •Key Responsibilities Own end-to-end go-to-market strategy for priority Binance products across South Asia.
- •Define goals, audience, positioning, and messaging, and drive execution of initiatives.
- •Localize global product narratives into market-specific messaging and campaigns.
- •Partner closely with Legal, Compliance, Policy, and regional teams.
- •Conduct user research and synthesize market insights to influence product roadmap.
- •Requirements 5+ years of experience in product marketing, growth marketing, or related roles.
- •At least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.
- •Experience building GTM plans for complex consumer, fintech, trading, or financial products.
- •Strong understanding of marketing principles, product adoption drivers, and growth frameworks.
- •Deep understanding of South Asia markets, including user behavior and local channels.
Required skills
Product MarketingGo-to-MarketGrowth StrategyProduct ManagementCompetitive AnalysisMarket AnalysisCopywritingCRMProduct AnalyticsUser Research
Domain expertise
cryptofintech
Tech stack
Product ManagementGo-to-MarketGrowth StrategyCompetitive AnalysisMarket AnalysisCopywritingCRMGoogle AnalyticsGA4Product Analytics